Sunday, 12 November 2017

British high street braces for a ‘Christmas of constraint’

high street - ADRIAN DENNIS/AFP/Getty Images
The high street’s hope for a bumper Black Friday might not be enough to rescue pre-Christmas trading after a dismal start to its end of year sales.

Gloomy spending data for October has already taken the shine off the start of the “golden quarter” for retailer profits after shoppers stayed away from high street stores and spending fell at its fastest rate in just over four years.

Even the popularity of Black Friday and Cyber Monday sales in recent years might not be enough to resuscitate spending as consumers are becoming “immune” to early sales, with promotions already on offer.

In October, the number of people hitting the high streets fell by 2pc compared to the year before. This marks the steepest year-on-year drop since the EU referendum when footfall slumped by 2.3pc, according to data from Springboard.

By Jullian Ambrose.

Full story at Yahoo News.

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