Friday, 9 February 2018

Silicon Valley Has Developed a $300 Million Foot Fetish.

When Danny Rimer learned that an online sneaker marketplace called GOAT was looking for investors to help expand its business selling must-have Nike Air Jordans and Adidas Yeezy, he suggested that his firm, Index Ventures, lead a $60 million round.

“It had become quite clear the sneaker market was really taking off and these guys had come up with a way to make it easy to browse and buy and sell sneakers,” says Rimer, whose firm closed the round Tuesday, bringing GOAT’s funding total to $97.6 million. “It very quickly became a phenomenon.”

By Bloomberg.

Full story at Yahoo News.

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