The
event took place under the Patronage of His Highness Sheikh Mohammed
bin Rashid Al Maktoum, Vice President and Prime Minister of the United
Arab Emirates and Ruler of Dubai.
The
Africa Pavilion at AIM Congress 2026 has concluded a landmark edition,
and Trace, Africa's leading Afro-Urban media and entertainment group, is
proud to have stood at its center as official media and content partner
alongside the Africa-GCC Council.
Over
three days at the Dubai World Trade Centre, the Africa Pavilion
welcomed representatives from close to 10 African countries and a broad
spectrum of stakeholders, private-sector companies, major corporations,
Chambers of Commerce, public institutions and official government
delegations, including Ministers and Heads of State. Attendance and
engagement across several sectors exceeded last year's levels,
confirming Africa's growing relevance within the AIM Congress ecosystem.
TRACE IN THE ROOM: THE PAVILION STUDIO
At
the heart of the Pavilion stood the Trace Pavilion Studio, a dedicated,
branded content studio capturing investor conversations, founder
stories and policy dialogues as they unfolded, and turning them into
content for Africa's youth and diaspora. Across the three days, the
Studio hosted a series of fireside chats and interviews with prominent
government leaders, investors, entrepreneurs and cultural figures,
generating content distributed live and on-demand through Trace+,
television, YouTube and Trace's social channels across Instagram,
LinkedIn, Facebook and X.
The
content generated through the Studio contributed significantly to the
visibility and narrative of the Africa Pavilion, establishing important
media anchors for future editions and reinforcing a stronger, more
coordinated Africa communication strategy, demonstrating the value of
pairing institutional engagement with professional media and content
creation to carry the Africa agenda beyond the physical boundaries of
the Congress.
«What
we captured in that studio over three days will outlast the Congress
itself. We watched investors, founders and a Queen Consort sit down in
the same room, and we made sure Africa's youth were watching too. That's
the partnership we set out to build, and it's only the start.» Olivier Laouchez, Co-founder & CEO Trace
«There's
an African proverb that says: wisdom is like a baobab tree, no single
person can embrace it alone. The baobab is one of Africa's most enduring
symbols; it has survived across generations because its roots are deep,
its trunk is strong, and its branches reach outward in every direction.
As we opened the first Africa Pavilion in the history of AIM Congress,
we were planting such a tree, its roots African, its environment global,
its branches extending towards the Gulf and the world. And its fruits
must be projects, investments, partnerships and shared prosperity.» William Kwende, Board Director, Equiline Finance & Co-Chair, Africa-GCC Council
A LANDMARK AFRICA–UAE MOMENT
Among
the most significant moments of the Congress was the signing of a
Memorandum of Understanding between the UAE Minister of Tolerance and
the Royal House of the Warri Kingdom, in the presence of His Royal
Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori
Atuwatse III, Queen Consort of the Warri Kingdom, who travelled from
Nigeria specifically for the occasion. Trace's Pavilion Studio captured
the moment as part of its ongoing coverage of the Royal Session,
"Unlocking Strategic Partnerships Through Monarchy for Africa's
Development: The Atuwatse III Leadership Case Study," co-curated by
Their Royal Majesties in partnership with the Africa-GCC Council and "We
Elevate Africa."
The
ceremony stood as a powerful expression of Africa-UAE relations
extending beyond traditional economic cooperation, bringing together
heritage, culture, leadership, tolerance and international partnership,
and was widely regarded as one of the highlights of the entire Congress.
A HIGH-CALIBRE PROGRAMME
The
Africa Stage delivered a comprehensive three-day programme structured
around 14 curated sessions, opened by H.E. Abdullah Almusaibeeh,
President of the Board of Directors of BADEA, Arab Bank for Economic
Development in Africa, as keynote speaker, who travelled from Saudi
Arabia specifically to participate, in a strong endorsement of the
platform's strategic relevance.
The
programme spanned critical minerals, media and narrative sovereignty,
entrepreneurship and innovation, art and heritage, tourism, investment
corridors, healthcare, traditional leadership, development finance,
industrialisation, financial ecosystems, AI literacy and women's
economic participation, with Trace's Pavilion Studio on the ground
throughout, translating each conversation into content for its
Africa-wide audience.
The
Congress also recognized the continent's next generation, with the
presentation of the Africa Stage Ambassador for Youth and
Entrepreneurship Recognition Award, celebrating leadership and
initiatives empowering young African entrepreneurs and changemakers, a
theme close to Trace's own mission through its "Advice to Youth" content
series produced throughout the event.
The
programme closed with "The People Behind the Vision," a special
fireside chat bringing together the Founders, Co-Chairs and Strategic
Partners of the Africa-GCC Council, captured live by the Trace Pavilion
Studio.
«Dubai
showed what happens when institutional credibility meets media reach.
Ten African nations, a royal partnership sealed on camera, fourteen
sessions of real dialogue, and every moment carried to an audience most
conference rooms never touch. That is the model we now take into our
next chapter.» Dr. M'Zée Fula Ngenge, Co-Founder of Africa-GCC Council
LOOKING AHEAD
The
Africa Pavilion has evolved into more than an exhibition presence, a
strategic platform connecting governments, institutions, businesses,
investors, financial institutions, media and international partners, and
generating a series of protocols, strategic agreements and MOUs
facilitated and supported by the Africa GCC Council network.
Trace
and the Africa-GCC Council are now building on this momentum, extending
the partnership into a year-round content platform, with monthly and
quarterly programming, including documentaries and investor spotlights,
designed to sustain the Africa-GCC economic corridor narrative long
after the Congress and to reach Trace's audience of 350 million people
across the continent and its diaspora.
As the Africa-GCC Council puts it, the
objective for future editions is clear: to move from visibility to
influence, from dialogue to partnerships, and from partnerships to
measurable impact.
Coming
soon on Trace+, a behind-the-scenes documentary on the Africa Pavilion
at AIM Congress 2026, taking audiences inside the Trace Studio and the
Africa-GCC Council's work throughout the Congress. The documentary will
be available exclusively on the Trace+ app.