LG raises bar in home entertainment with curved OLED TV.

LG Electronics (LG) is raising the bar in home entertainment and consumer electronics with the introduction of the World’s First Curved OLED (Organic Light Emitting Diode) TV into the Nigerian market.

The advanced OLED TV is equipped with incredible picture quality, stunning design and innovative technologies.

The LG Curved OLED TV (Model 55EA9800) was unveiled at the showroom of MB Automobiles, major distributor of Mercedes Benz cars in Lagos. “We are fully committed to bringing next generation technologies to the Nigerian market,” said Steve Ryu, general manager, home entertainment division, LG Electronics West Africa operations.

According to him, the next-generation display technology and the advanced ultra-thin depth of 4.3mm comes with a unique curved design that represents a new era in home entertainment. Featuring a gently curved screen and LG’s own WRGB OLED technology, the Curved OLED TV offers exceptional picture quality and an immersive viewing experience, according to Ryu. The cutting-edge TV has been awarded the prestigious Red Dot: Best of the Best honour and is recognised by respected international product testing and certification bodies TÜV Rheinland, Intertek and VDE.

Also speaking at the event, Mohammed Fouani, managing director, Fouani Nigeria Limited, said: “Our groundbreaking Curved OLED TV marks the beginning of a whole new era in home entertainment. Its IMAX-like curvature guarantees an amazingly immersive and comfortable viewing experience. Indeed, it is a point of pride that we were able to bring the Curved OLED TV into the Nigerian market and we will continue to expand and improve our industry leading television technology.”

Regarding power consumption, he said “OLEDs are vastly more energy efficient than plasma TVs. It’s not even close. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide.”

Global demand for OLED TV is expected to grow to more than 7 million units by 2016, according to Display Search. LG is the first company to commercialize both the flat screen OLED TV, which went on sale in Korea in January, and the innovative new Curved OLED TV, which began sales in Korea in April.

With the introduction of LG 55-inch curved OLED TV; LG Electronics has once more demonstrated that it is committed to meeting the peculiar needs of its teeming consumers especially in Nigeria.

Culled from Business Day Online.