AT&T sheds more lucrative wireless customers in 1Q.

FILE - In this Monday, Oct. 24, 2016, file photo, the
AT&T logo is positioned above one
of its retail stores, in New York.
AT&T Inc. reports earnings Tuesday, April 25, 2017.
(AP Photo/Mark Lennihan, File)

NEW YORK (AP) — AT&T Inc. on Tuesday said it lost more of its most lucrative wireless customers during the first three months of the year as the country's biggest mobile carriers try to lure customers from each other with offers of unlimited data plans.

Most people already have a cellphone, and the four major wireless carriers have launched the unlimited plans and other features in a bid to poach customers from their rivals.

AT&T acquired DirecTV in 2015 and is in the process of buying Time Warner, home to the CNN, TBS and HBO networks and a movie studio, to help it expand beyond its traditional business lines. More mergers are expected in the wireless industry, with the Trump administration thought to view them more favorably than regulators during the Obama administration.

The Dallas-based telecoms and entertainment giant unlinked its unlimited plan from a DirecTV subscription in February, a few days after Verizon announced its plan. Sprint and T-Mobile have had theirs for a while.


By TALI ARBEL.
Full story at Yahoo News.