How a group of marketers jumpstarted a Twitter campaign against Bill O’Reilly.

APRIL 18: Demonstrators rally against Fox News
television personality Bill O’Reilly outside of
the News Corp. and Fox News
headquarters in Midtown Manhattan in New York City.
(Drew Angerer/Getty Images)

Bill O’Reilly is losing his crown as the king of cable TV, and a grassroots social media-based movement may have played a major role in dethroning him.

Amid a flurry of sexual assault allegations against him, with another woman on Tuesday coming out with accusations, O’Reilly, who is on vacation, will not return to his namesake show at Fox’s “The O’Reilly Factor.”

Fox News parent company 21st Century Fox (FOXA) issued a statement on Wednesday afternoon:“After a thorough and careful review of the allegations, the Company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”




By Melody Hahm.
Full story at Yahoo News.